It’s on Entrepreneur Magazine’s annual List of 100 Brilliant Ideas and in line with the big dogs for a reason. Just a little over a year ago, Foursquare launched and dominated at the 2009 South by Southwest (SXSW) Interactive conference in Austin, Texas, and today the location-based application is thriving as Pete Cashmore’s (founder and CEO of Mashable) prophesized “Twitter of 2010.” Catchfire Analyst Abby Harvey dives into some Foursquare tips for businesses.
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Your website should be the cornerstone of your online presence; however, the whole life cycle of a website can be frustrating and expensive. The life cycle of a site typically goes something like: design -> implementation -> launch -> content maintenance. A good content management system (CMS) can simplify these steps. Now that Wordpress 3 has gone to release candidate status, it is getting very close to being an option for that CMS.
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We attended BIGOmaha last weekend, a creative, technology, and entrepreneurial-themed conference devised by the bright minds at Silicon Prairie News in Omaha, Nebraska. Scott Harrison, with charity: water, gave an incredibly thought-provoking and motivational presentation. Although Scott’s cause is much larger than the messaging and media his organization has created, it’s clear that there were a few business decisions charity: water made early on that would work to drive and shape their success.
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Raising money for your nonprofit via social media sounds simple, right? Send out a tweet here, a Facebook update there, and suddenly donors will be lining up to donate thousands of dollars via Dwolla or PayPal. It’s so easy that the Red Cross did it for Haiti. So did those people at Charity: Water. Facebook even makes it easy to donate money through the third-party developed Causes application. Catchfire Analyst Jarad Bernstein discusses the perspective behind these nonprofit numbers in social media.
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The most exciting opportunities social media creates for businesses are chances to engage customers in a direct fashion. This type of enhanced customer interaction is exciting, because it offers companies new opportunities to grow their business. However, growing sales is not the only thing businesses need to be thinking about in regard to social media. For all the exciting opportunities social media creates, it also presents companies with unforeseen challenges—especially from a human resources perspective. Catchfire Media managing partner Jon Troen discusses corporate privacy as it pertains to social media.
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As you may know, especially if you attended this week’s Social Media Club DSM luncheon, I formerly worked in public diplomacy for the Israeli government. Every now and then you might even see me send a tweet somewhat related to those days. Foreign policy continues to be a passion of mine, so I feel lucky to have served in that position. More importantly, that job gave me an insider’s look of how diplomacy works in the real world—a view previously hidden from the outside world.
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This week, Facebook began mailing window decals to a “limited group” of businesses. The window decals are in the shape of a conversation bubble, featuring the text “‘like’ us on Facebook.” The decal includes instructions on how to “Like” the business, by texting “like NameofBusiness” to a number, as well as the Page’s URL. Along with the decal, Facebook sent a letter urging businesses to place the decal prominently in-store, since “businesses that promote their Page off-Facebook tend to see a 20% or greater increase in connections.”
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When I was a kid, I always thought it would be “so cool” to be a National Park Ranger (one of many “when I grow up,” far-fetched job aspirations). I used to picture myself in this position, constantly immersed in nature: maintaining a watchful eye over the forest with my binoculars, tromping around in hiking boots and a brown jumpsuit, inhaling the fresh, morning air, and maybe even saving some animals along the way . . . Catchfire Analyst Abby Harvey shares tips for enjoying Earth Day from inside the office.
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Today, Catchfire Media is announcing an exciting new partnership. Kum & Go has engaged us as their social media agency of record. Our team couldn’t be more excited to be working with a regional and industry leader like Kum & Go. With over 430 stores in 11 states, Kum & Go is the third largest private owner of convenience stores in the country.
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It’s not difficult to come up with a list of ways to measure the results your social media strategies and tactics are having on your target audiences. Some simple ways we measure include fan/follower growth trends, number of interactions over a set period of time, sentiment trends, and purchases made with a direct correlation to [...]
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