My serious involvement in social media began a little over two years ago when I developed Desmoinesisnotboring.com. What began as a class project at Drake University has grown into a blog with an average of 4,500 page views each month. Social media has been a key tool in building and managing that brand.While, I have made mistakes along the way, I chalk those up as learning experiences; I now understand how important social media is to brands and how to properly leverage community building.
My business background incorporated commercial vendor relationship management with a strong business development component. I never thought that I would be able to incorporate my newly-found passion for social media into a career. But, as you now know, that all changed this past Monday.
In my new role as the Business Development Executive at Catchfire Media, I have the amazing opportunity to work with a team of brilliant social media minds for my day job as well. My role at Catchfire is to work with businesses to understand where Catchfire’s services can assist their brand recognition online and within the numerous social media platforms.
As we all know, market demand has driven most businesses to incorporate an online presence, but most businesses have yet to incorporate that presence with a sound strategy or within their comprehensive social media presence. The Catchfire team works with businesses to provide an initial audit and analysis to determine areas of opportunity for their clients. Then, once the areas of opportunity have been identified, the team will incorporate their best practices—rolling out a plan of action to incorporate a sound strategy.
We are at a time in business where immediate communication is common place. From mobile phone applications, to enhanced barcodes, consumers are engaging with brands in new ways. It is time for your business to understand how your marketplace is adapting to the innovation. If you are interested in developing a social media strategy for your business with the largest niche provider of social media in the region, contact us to set up an initial discussion.
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A super addition to a great team. Go get (give?) ‘em!
Thank you Mike. I am excited to work so closely with a great group of innovators.