Comments on: Conservative B2Bs Step Out of Comfort Zone, Increase Social Media Spending http://blog.catchfiremedia.com/2010/03/b2b-companies-increase-social-media-spending/ Discussing Social Media Strategies, Tactics, and Best Practices Mon, 30 Aug 2010 12:29:35 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Abby Harvey http://blog.catchfiremedia.com/2010/03/b2b-companies-increase-social-media-spending/#comment-447 Abby Harvey Mon, 22 Mar 2010 17:03:31 +0000 http://blog.catchfiremedia.com/?p=1017#comment-447 Sarah, Agreed! Thanks for your comments. Businesses of all sizes are using Twitter as solely a customer service tool, for example Best Buy has a separate account for their <a href="http://twitter.com/twelpforce" rel="nofollow">Twelpforce</a> that has nearly 25,000 followers. This customer service-oriented account even has more followers than <a href="http://twitter.com/bestbuy" rel="nofollow">Best Buy's Official Twitter account</a>! Both B2Bs and B2Cs must all think about the power that lies behind engaging customers online. In the words of <a href="http://twitter.com/ev" rel="nofollow">Twitter CEO, Evan Williams</a>, "[Social media] is about reducing walls between people who <em>have</em> influence and those who they influence." Thank you, Abby Sarah,

Agreed! Thanks for your comments. Businesses of all sizes are using Twitter as solely a customer service tool, for example Best Buy has a separate account for their Twelpforce that has nearly 25,000 followers. This customer service-oriented account even has more followers than Best Buy’s Official Twitter account! Both B2Bs and B2Cs must all think about the power that lies behind engaging customers online. In the words of Twitter CEO, Evan Williams, “[Social media] is about reducing walls between people who have influence and those who they influence.”

Thank you,
Abby

]]> By: Sarah http://blog.catchfiremedia.com/2010/03/b2b-companies-increase-social-media-spending/#comment-446 Sarah Sun, 21 Mar 2010 22:36:03 +0000 http://blog.catchfiremedia.com/?p=1017#comment-446 Twitter could so easily be a customer service tool and nothing more for insurers. Seems like Liberty Mutual really gets it - I just checked their page, and they have more replies than posts. Twitter could so easily be a customer service tool and nothing more for insurers. Seems like Liberty Mutual really gets it – I just checked their page, and they have more replies than posts.

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