Comments on: My Takeaway: The Business Record/Hanser & Associates Social Media 2010 Survey http://blog.catchfiremedia.com/2010/02/my-takeaway-the-business-recordhanser-associates-social-media-2010-survey/ Discussing Social Media Strategies, Tactics, and Best Practices Thu, 29 Jul 2010 13:56:51 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Nathan Kring http://blog.catchfiremedia.com/2010/02/my-takeaway-the-business-recordhanser-associates-social-media-2010-survey/#comment-265 Nathan Kring Fri, 05 Feb 2010 23:05:43 +0000 http://blog.catchfiremedia.com/?p=842#comment-265 Christian - Thanks for your comments. You are dead on about your comments regarding having champions at the senior management level. If they are skeptics - you're toast. You're right about agencies as well. Consultants (in any form or fashion) should be temporary to help patch holes, provide guidance, direction and expertise to allow their client to execute well in the long term (and provide some check-ups along the way). Nate Christian –

Thanks for your comments. You are dead on about your comments regarding having champions at the senior management level. If they are skeptics – you’re toast.

You’re right about agencies as well. Consultants (in any form or fashion) should be temporary to help patch holes, provide guidance, direction and expertise to allow their client to execute well in the long term (and provide some check-ups along the way).

Nate

]]> By: Christian Renaud http://blog.catchfiremedia.com/2010/02/my-takeaway-the-business-recordhanser-associates-social-media-2010-survey/#comment-264 Christian Renaud Fri, 05 Feb 2010 22:37:09 +0000 http://blog.catchfiremedia.com/?p=842#comment-264 Nathan, Thanks for the post and mention. I agree wholeheartedly with your guidance and comments during the session. Just because the barrier to entry to set up a blog or twitter account is low doesn't mean that it's elementary to leverage these powerful tools in a business setting. Your timely interjection was sobering at the time for the crowd, but I think it was necessary less anyone walk away saying "I can do this all on my lonesome without help". The technology has evolved, become more complex and nuanced. I had to learn how to do it myself (before support resources existed for the most part and because that is my natural predilection anyway), however many in the audience would definitely benefit from professional hand-holding. I do stand by my statements that social media needs to be driven from the top-down in any organization, and not just have a small, token, often isolated 'social media' team, else you are just relegating it to a closet in the marketing department rather than as a reflection of your entire organization. My concern with 'agencies' in this regard is that they have a point-of-contact in 'the company', therefore it is that PoC's department that 'owns' social media, implicitly absolving the rest of the organization from participating. I've seen this happen in the Fortune 500, which is a contributing factor IMO of why most of their efforts fail. If the agency can affect organizational adoption, then so much the better. If they instead become an outsourced scapegoat with constant RoI requests, it's destined to fail before the first tweet is sent. My 2 bits, recession adjusted. Thanks again for your participation today at the event. Christian Nathan,

Thanks for the post and mention.

I agree wholeheartedly with your guidance and comments during the session. Just because the barrier to entry to set up a blog or twitter account is low doesn’t mean that it’s elementary to leverage these powerful tools in a business setting. Your timely interjection was sobering at the time for the crowd, but I think it was necessary less anyone walk away saying “I can do this all on my lonesome without help”.

The technology has evolved, become more complex and nuanced. I had to learn how to do it myself (before support resources existed for the most part and because that is my natural predilection anyway), however many in the audience would definitely benefit from professional hand-holding.

I do stand by my statements that social media needs to be driven from the top-down in any organization, and not just have a small, token, often isolated ’social media’ team, else you are just relegating it to a closet in the marketing department rather than as a reflection of your entire organization.

My concern with ‘agencies’ in this regard is that they have a point-of-contact in ‘the company’, therefore it is that PoC’s department that ‘owns’ social media, implicitly absolving the rest of the organization from participating. I’ve seen this happen in the Fortune 500, which is a contributing factor IMO of why most of their efforts fail. If the agency can affect organizational adoption, then so much the better. If they instead become an outsourced scapegoat with constant RoI requests, it’s destined to fail before the first tweet is sent.

My 2 bits, recession adjusted.

Thanks again for your participation today at the event. Christian

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