Comments on: Social Media: It’s Not the Whole Enchilada! http://blog.catchfiremedia.com/2010/01/social-media-is-not-the-whole-enchilada/ Discussing Social Media Strategies, Tactics, and Best Practices Thu, 29 Jul 2010 13:56:51 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Offline Signage Supports Online Presence: “‘Like’ Us” on Facebook Window Decals, etc. | Catchfire Media Blog http://blog.catchfiremedia.com/2010/01/social-media-is-not-the-whole-enchilada/#comment-527 Offline Signage Supports Online Presence: “‘Like’ Us” on Facebook Window Decals, etc. | Catchfire Media Blog Wed, 28 Apr 2010 16:16:34 +0000 http://blog.catchfiremedia.com/?p=740#comment-527 [...] and mortar visibly supports your business’ online presence is spot-on. As we’ve said before, social media isn’t the whole enchilada. There are hundreds of ways to reach today’s consumers, and although social media allows for more [...] [...] and mortar visibly supports your business’ online presence is spot-on. As we’ve said before, social media isn’t the whole enchilada. There are hundreds of ways to reach today’s consumers, and although social media allows for more [...]

]]> By: Understanding the Role of Advertising in Social Media | Catchfire Media Blog http://blog.catchfiremedia.com/2010/01/social-media-is-not-the-whole-enchilada/#comment-409 Understanding the Role of Advertising in Social Media | Catchfire Media Blog Fri, 12 Mar 2010 21:53:16 +0000 http://blog.catchfiremedia.com/?p=740#comment-409 [...] marketing discussions I feel like advertising gets thrown under the bus. You know that social media isn’t the whole enchilada, but that idea is not apparent to many others. Advertising has a role in social media just like it [...] [...] marketing discussions I feel like advertising gets thrown under the bus. You know that social media isn’t the whole enchilada, but that idea is not apparent to many others. Advertising has a role in social media just like it [...]

]]> By: Social Media Campaign to Honor Nonprofits | Catchfire Media Blog http://blog.catchfiremedia.com/2010/01/social-media-is-not-the-whole-enchilada/#comment-312 Social Media Campaign to Honor Nonprofits | Catchfire Media Blog Wed, 17 Feb 2010 21:30:26 +0000 http://blog.catchfiremedia.com/?p=740#comment-312 [...] in launching an admirable charity campaign, but when you’re starting from the bottom, up, you cannot rely on social media alone to get the word out. It’s one thing to begin with a globally-known company such as PepsiCo and [...] [...] in launching an admirable charity campaign, but when you’re starting from the bottom, up, you cannot rely on social media alone to get the word out. It’s one thing to begin with a globally-known company such as PepsiCo and [...]

]]> By: But My Customers Aren’t on Twitter . . . | Catchfire Media Blog http://blog.catchfiremedia.com/2010/01/social-media-is-not-the-whole-enchilada/#comment-240 But My Customers Aren’t on Twitter . . . | Catchfire Media Blog Wed, 27 Jan 2010 20:47:00 +0000 http://blog.catchfiremedia.com/?p=740#comment-240 [...] media isn’t about the tools. We often tell our clients about “meeting consumers at their preferred point of engagement.” If they’re not on Twitter (or using blogs, Facebook, etc.), then you should not be looking [...] [...] media isn’t about the tools. We often tell our clients about “meeting consumers at their preferred point of engagement.” If they’re not on Twitter (or using blogs, Facebook, etc.), then you should not be looking [...]

]]> By: Nathan Kring http://blog.catchfiremedia.com/2010/01/social-media-is-not-the-whole-enchilada/#comment-230 Nathan Kring Fri, 22 Jan 2010 22:55:04 +0000 http://blog.catchfiremedia.com/?p=740#comment-230 Troy - thanks for your post. Not only does SM help level the playing field for small business, but it also helps level the playing field for organizations that traditionally did not have large ad budgets to begin with, think Non-for-Profit, NGOs, and other civic-focused organizations and movements. Live Healthy America, http://www.livehealthyamerica.org/, is a perfect example of an organization that really needs that tailored, integrated marketing approach! Thanks, Nate Troy – thanks for your post. Not only does SM help level the playing field for small business, but it also helps level the playing field for organizations that traditionally did not have large ad budgets to begin with, think Non-for-Profit, NGOs, and other civic-focused organizations and movements. Live Healthy America, http://www.livehealthyamerica.org/, is a perfect example of an organization that really needs that tailored, integrated marketing approach!

Thanks,

Nate

]]> By: Troy W. Vincent http://blog.catchfiremedia.com/2010/01/social-media-is-not-the-whole-enchilada/#comment-212 Troy W. Vincent Thu, 21 Jan 2010 18:55:43 +0000 http://blog.catchfiremedia.com/?p=740#comment-212 Nathan I enjoyed your post, especially; "These technologies are more precise, more local, and more tailored to the individual than ever before." The world has gotten smaller and client relationship deeper by the speed of social marketing. Though the entire paradigm of marketing has shifted it has gotten better, more opportunities to connect, reach opportunities we weren't aware of and compete with entities we couldn't in the past. Social Marketing = A Level playing field for small business. Nathan I enjoyed your post, especially; “These technologies are more precise, more local, and more tailored to the individual than ever before.”

The world has gotten smaller and client relationship deeper by the speed of social marketing. Though the entire paradigm of marketing has shifted it has gotten better, more opportunities to connect, reach opportunities we weren’t aware of and compete with entities we couldn’t in the past.

Social Marketing = A Level playing field for small business.

]]> By: Lynn Worley http://blog.catchfiremedia.com/2010/01/social-media-is-not-the-whole-enchilada/#comment-211 Lynn Worley Wed, 20 Jan 2010 17:00:39 +0000 http://blog.catchfiremedia.com/?p=740#comment-211 Absolutely, our own business as well as our customers. What some companies fail to realize is that marketing budgets need to be set to do both print and electronic. The budget should be set not to reduce one or the other but to what the actual needs are for their product or service that they are offering to potential customers. Eliminating either one is not left up to a guess or a maybe, companies need real market data to make good sound marketing decisions. Absolutely, our own business as well as our customers. What some companies fail to realize is that marketing budgets need to be set to do both print and electronic. The budget should be set not to reduce one or the other but to what the actual needs are for their product or service that they are offering to potential customers. Eliminating either one is not left up to a guess or a maybe, companies need real market data to make good sound marketing decisions.

]]> By: Nathan Kring http://blog.catchfiremedia.com/2010/01/social-media-is-not-the-whole-enchilada/#comment-210 Nathan Kring Wed, 20 Jan 2010 16:44:00 +0000 http://blog.catchfiremedia.com/?p=740#comment-210 Lynn, Thanks for your comments. Looks like you see an integrated marketing approach to be a sound strategy for businesses you work with as well. Nate Lynn,

Thanks for your comments. Looks like you see an integrated marketing approach to be a sound strategy for businesses you work with as well.

Nate

]]> By: Lynn Worley http://blog.catchfiremedia.com/2010/01/social-media-is-not-the-whole-enchilada/#comment-209 Lynn Worley Wed, 20 Jan 2010 15:30:43 +0000 http://blog.catchfiremedia.com/?p=740#comment-209 Very good article in the WSJ. Many businesses have this vision that direct mail is too old and costs to much. The fact is all marketing costs money. Setting up an electronic marketing program can be very expensive. When someone replies to via twitter, that is just a reward for money spent on setting up you SM. As well as a website hit. Businesses can somehow view that as free. But in reality it is no different that a direct mail response for an order. Business need both electronic and traditional print. Very good article in the WSJ. Many businesses have this vision that direct mail is too old and costs to much. The fact is all marketing costs money. Setting up an electronic marketing program can be very expensive. When someone replies to via twitter, that is just a reward for money spent on setting up you SM. As well as a website hit. Businesses can somehow view that as free. But in reality it is no different that a direct mail response for an order. Business need both electronic and traditional print.

]]> By: Nathan Kring http://blog.catchfiremedia.com/2010/01/social-media-is-not-the-whole-enchilada/#comment-208 Nathan Kring Tue, 19 Jan 2010 19:24:06 +0000 http://blog.catchfiremedia.com/?p=740#comment-208 Alyssa - Thanks for your comment. As SM applications mature I wouldn't be surprised to see over time more integration of SM applications with traditional media channels. Personalized URL campaigns are a great example of that integration between new and old school technology and one not exploited fully by SM applications. Thanks, Nate Alyssa –

Thanks for your comment. As SM applications mature I wouldn’t be surprised to see over time more integration of SM applications with traditional media channels. Personalized URL campaigns are a great example of that integration between new and old school technology and one not exploited fully by SM applications.

Thanks,

Nate

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