Comments on: It’s a Conversation, Not a Lecture

By: Jon Troen

Jon Troen — Sat, 09 Jan 2010 05:38:32 +0000

Thanks Josh. I agree that as this space develops additional companies offering social media services of one type or another lend credibility to those seeking professional assistance in managing their social media presence. Ultimately, this should make it easier for companies to justify allocating real budget dollars towards managing sm. That seems to be another funny thing about large brands… nobody likes to go first, but once a market leader starts doing things differently, it doesn’t take long for everyone else to follow suit.

I think we’ll find that as much as the space has changed in the past few years, we’ll see it explode in the next five as the majority of companies begin to put real resources behind understanding and managing social media.

Thanks for the post!

By: Jon Troen

Jon Troen — Sat, 09 Jan 2010 05:22:10 +0000

Hey Pete,

Thanks for the post. Great example of a company that should be large enough to have their act together, but does not. I will give Dominos some credit… they at least appear to be listening and attempting to engage… more than you can say for some.

By: Josh Fleming

Josh Fleming — Fri, 08 Jan 2010 22:30:43 +0000

I think you make some interesting points here. Regardless of how Pepsi performs in the social space their mere presence enhances social media’s credibility. Traditional media advertisers who come across Pepsi’s story will ultimately have to think about calling guys like you and me.

And that credibility is happening right here in Des Moines. For a long time Lava Row, McLellan Marketing and Mike Sansone were the only game in town for social media consulting, coaching, advice, etc. Now, agencies like Lessing-Flynn and Create Wow Media, PR pros like Claire Celsi and companies like Catchfire and Social Republick are offering social media services in many different forms.

I think Hillary Brown and Nathan Wright from Lava Row articulate this point extremely well in this video post (by John Pemble) at around three minutes in. http://www.lavarow.com/2009/12/31/52-weeks-52-videos/

Big brands and competition will bring success for all of us. Thanks for your post!

P.S. Thanks for the shout out Pete, you make social media in Des Moines not boring.

By: Pete Jones

Pete Jones — Fri, 08 Jan 2010 19:09:57 +0000

Jon

Fantastic points. There was a discussion yesterday on the same topic surrounding another large brands failures with Social Media, this was was centered on Domino’s. Same thing, that discussion (http://admavericks.com/2010/01/07/dominos-gets-it-um-kind-of/) illustrated Domino’s failures to actually take the time to understand the medium. Their lack of understanding, as you point out above, is far worse for their brand than just not playing with Social Media at all.