Comments on: Why Not Hire an Intern? http://blog.catchfiremedia.com/2009/11/why-not-hire-an-intern/ Discussing Social Media Strategies, Tactics, and Best Practices Mon, 30 Aug 2010 12:29:35 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: My Takeaway: The Business Record/Hanser & Associates Social Media 2010 Survey | Catchfire Media Blog http://blog.catchfiremedia.com/2009/11/why-not-hire-an-intern/#comment-263 My Takeaway: The Business Record/Hanser & Associates Social Media 2010 Survey | Catchfire Media Blog Fri, 05 Feb 2010 20:49:38 +0000 http://blog.catchfiremedia.com/?p=197#comment-263 [...] Digging deeper into the survey, we find that 84 percent of those surveyed said their organizations allocated under $10,000 for social media in 2009, and only 22 percent of participants said they would be spending more on social media in 2010. What? Think about those data. If the overwhelming majority think social media is “worth the investment” and that its “value and utility will increase” in the years to come, why are they not supporting it? [...] [...] Digging deeper into the survey, we find that 84 percent of those surveyed said their organizations allocated under $10,000 for social media in 2009, and only 22 percent of participants said they would be spending more on social media in 2010. What? Think about those data. If the overwhelming majority think social media is “worth the investment” and that its “value and utility will increase” in the years to come, why are they not supporting it? [...]

]]> By: It’s a Conversation, Not a Lecture | Catchfire Media Blog http://blog.catchfiremedia.com/2009/11/why-not-hire-an-intern/#comment-187 It’s a Conversation, Not a Lecture | Catchfire Media Blog Fri, 08 Jan 2010 22:41:58 +0000 http://blog.catchfiremedia.com/?p=197#comment-187 [...] second most common mistake I see? (Behind, of course, hiring an intern to manage your business’ social media.) Marketing departments taking their current communication material and copying it into social [...] [...] second most common mistake I see? (Behind, of course, hiring an intern to manage your business’ social media.) Marketing departments taking their current communication material and copying it into social [...]

]]> By: Duane Brown http://blog.catchfiremedia.com/2009/11/why-not-hire-an-intern/#comment-45 Duane Brown Thu, 05 Nov 2009 20:23:55 +0000 http://blog.catchfiremedia.com/?p=197#comment-45 Nice post and pointing out HBC and Zappos in it. I think getting clients to not look at the dollar amount of what they are spending but see what the long term value can be of doing social media is important. Also getting them to understand they are being talked about online and being defined by what people are saying already is key. As I told a potential gaming client this morning, it's a marathon and not a sprint and we need to invest the time, money and people to reach your objectives and make sure we're backed up by good research. Nice post and pointing out HBC and Zappos in it. I think getting clients to not look at the dollar amount of what they are spending but see what the long term value can be of doing social media is important. Also getting them to understand they are being talked about online and being defined by what people are saying already is key.

As I told a potential gaming client this morning, it’s a marathon and not a sprint and we need to invest the time, money and people to reach your objectives and make sure we’re backed up by good research.

]]> By: Jon Troen http://blog.catchfiremedia.com/2009/11/why-not-hire-an-intern/#comment-44 Jon Troen Wed, 04 Nov 2009 14:45:58 +0000 http://blog.catchfiremedia.com/?p=197#comment-44 Thanks Pete! You hit the nail on the head about one way communication. I think one of the most challenging things for companies to grasp is the notion that social media is not just another marketing channel for distributing their message… it requires joining a conversation instead of dictating one. It is hard to do, but the firms who get it are adding incredible value to their brand. Thanks Pete! You hit the nail on the head about one way communication. I think one of the most challenging things for companies to grasp is the notion that social media is not just another marketing channel for distributing their message… it requires joining a conversation instead of dictating one. It is hard to do, but the firms who get it are adding incredible value to their brand.

]]> By: Pete Jones - Desmoinesisnotboring.com http://blog.catchfiremedia.com/2009/11/why-not-hire-an-intern/#comment-43 Pete Jones - Desmoinesisnotboring.com Wed, 04 Nov 2009 13:41:24 +0000 http://blog.catchfiremedia.com/?p=197#comment-43 Great points Jon. Companies have traditionally been slow to respond to trends in business that are not overly measurable. They either fail to recognize Social Media's importance or worse, in my opinion, stick their foot into the water with one-way communication about their brand and fail to listen to the conversations already taking place. Great points Jon. Companies have traditionally been slow to respond to trends in business that are not overly measurable. They either fail to recognize Social Media’s importance or worse, in my opinion, stick their foot into the water with one-way communication about their brand and fail to listen to the conversations already taking place.

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