If you’re not a Twitter user yet, you will be soon—at least that’s what Twitter is counting on. After swelling to 50 million users in July 2009, securing an additional $100 million in funding in September 2009, and spending the better part of the year in the mainstream media spotlight, Twitter is finally making its move.
There’s no slowing down now
As someone who lives and breathes social media, and an active user of Twitter, I follow their development very closely. Over the past few weeks, it seems that their stars have finally started to align; their team made a number of improvements and announcements about the service, including:
- Project Retweet: a reinvention of how users retweet other posts
- Twitter Lists: a new way to organize friends on the Twitter website
- Bing and Google deal: incorporating tweets into more traditional search results
- LinkedIn integration: users can sync tweets and display their Twitter profile
- Timeline refresh: change to the website so that new results automatically refresh
- What’s happening?: Twitter changes the prompt it asks users when logging on
- An advertising business: details are scarce, but Twitter COO says “people will love it”
Twitter and your business
Twitter has also spent time working to make the service easier for business users to understand, launching Twitter 101 for Business a few months back. The business guide for Twitter teaches users the lingo and best practices, even sharing case studies from businesses using it well.
In terms of the top social media destinations, Twitter has a long way to climb to catch up with Facebook, but all of these improvements and adjustments are a sure sign that Twitter is not slowing down. Soon we may find ourselves considering Twitter as an obvious component for most social media strategies.
Are you using Twitter as part of your strategy? Have these recent improvements changed your perception of how the service can help you with your goals?
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