What’s Your Social Media Strategy?

If you’ve attempted to answer this yourself without much success, don’t worry, you are not alone. In fact, the quality of answers to this critical question (or lack of answers altogether) by organizational decision-makers is one of the main drivers behind Catchfire Media’s conception.

Our analysis of companies active in the social media space across a spectrum of industries indicates that the vast majority score well in effort, but poorly in execution and performance. However, for social media leaders, we discovered a consistent performance driver among the group—a sound social media strategy.

As with any major business endeavor, having a sound strategy in place is a cornerstone of success. Without one, your team lacks the guidance and direction necessary to execute with purpose and efficiency, at best. Worst case, you and your team’s efforts lead to wasted company resources and failure.

Why should social media be any different? As the fastest growing means of communication to reach your customers, it is imperative your organization develops a strategic framework to support your social media efforts. And like any other undertaking, your organization should be building a social media strategy that is aligned with its overall vision, goals, and values.

We’d like to hear your take on all of this. How is your organization approaching social media? Do you have a specific strategy in place? Tell us your thoughts; we’re excited to hear from you.

[Photo from Wikimedia Commons]