A Facebook Fan Page is a simple addition to your company’s online portfolio. Within a few minutes you can have the basic Page which lets you post images, video, or just communicate with your customers via the wall; however, with a little bit more effort, your Page can reflect the online branding that your company has spent time and effort on with your own website.
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Yesterday, Facebook reached 500 million users. Having doubled size in the past year alone, Facebook will keep growing, and continue to be the most-used social networking site. While Facebook was first created for college students to stay in touch, it eventually opened its doors to high school students and the rest of the world to stay in touch with people and organizations.
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What would you like social media to do for your product? There are many worthwhile answers to this deceptively simple question. We have seen brands use social media to focus on customer service, to increase sales, and even as a complement to a major world sporting event. convinced them to spend a Saturday afternoon at the mall playing with his product. At Catchfire Media, we work with clients on the same goal of encouraging customers to interact with products in real life, using social media as a catalyst.
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In the month that I’ve been with Catchfire Media, I have had the opportunity to speak with many business leaders—from major sporting franchises to nonprofit organizations. Differences aside, there is one trait that these businesses posses: they do not have the time or money available to recognize or capitalize on the best social media strategies. Catchfire Business Development Executive Pete Jones talks about the benefits of businesses blogging.
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Just over a year ago, Jon Troen and Nathan Kring hired me to begin building and finessing a new business—what you now know as Catchfire Media. Catchfire was born to fulfill a need driven by Jon and Nate’s current customers—customers that kept asking “What is social media?” and “How do we do this?” Catchfire’s development and launch had a simple, single goal in mind, and that remains our goal today: helping our customers communicate. Catchfire Media Director Katie Miller-Smith shares a few outstanding lessons and confirmed truths we’ve experienced over the past year.
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Catchfire Partner Nathan Kring takes a look into Foursquare through the lens of a business application: “What may have started off as a game only has legs if it is able to convert its fan base into revenue.” Kring discusses Catchfire Media’s idea for a marketing campaign tied directly to Foursquare and Iowa’s 2010 gubernatorial race.
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Matthew Pick, Catchfire Media’s summer intern, speaks of his 6-hour excursion to claim the coveted iPhone 4 as his own. He touches on apps worth downloading, quick tips for iPhone users, what’s new with the iPhone 4, as well as problems with Apple’s newest device. Matthew will be assisting with a variety of strategic efforts on behalf of Catchfire’s clients.
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The ability to search the web easily is part of what makes the internet incredibly usable and useful. Did you know that YouTube overtook Yahoo as the number two search engine in 2008? Facebook’s search capabilities are an important component of that service as well. One of the great, if underutilized, features of Twitter is search.
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My serious involvement in social media began a little over two years ago when I developed Desmoinesisnotboring.com. What began as a class project at Drake University has grown into a blog with an average of 4,500 page views each month. Social media has been a key tool in building and managing that brand. I never thought that I would be able to incorporate my newly-found passion for social media into a career. But, as you now know, that all changed this past Monday. Pete Jones talk about his new role as Catchfire Media’s Business Development Executive.
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While attending the Des Moines Business Record’s Power Breakfast Series on Tuesday morning, I was quickly reminded of social media’s importance in the business of sport—whether at the professional or amateur level. Catchfire Media Partner Nathan Kring discusses the power of social media as it relates to the sports industry.
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