For those who once thought social media was just for the basement bloggers and those newfangled e-retailers, sit on this stat for a second: B2B marketers (we’re talking the top five Fortune 500 companies) spent $11 million on social marketing in 2009, and that number is set to increase by 491 percent, to $54 million, in 2014.
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In November of 2009, Catchfire Media officially launched with a soiree at Jasper Winery. During the event we projected a presentation built on the Prezi platform and received several positive comments on the look and feel of the presentation. Since November, Prezi has gained much acclaim in the space, and social media as a whole has changed so much—platforms continue to grow exponentially and social media use is skyrocketing—that we wanted to share a new, updated Prezi on statistics in the industry.
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Do you know who you should be talking to through your blog, Facebook Page, Twitter account, or any other social media platform? As with any form of communications, your social media strategy also relies on knowing your audience.
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Keeping in tradition, I will continue to address mistakes being made by well-run organizations in relation to their brands’ social media presence. Another common mistake I see is that some business leaders and marketing teams have the tendency to come off as phony or insincere when trying to engage consumers via social media. Without forethought and strategic planning, your organization’s social media efforts can come off as counterfeit, or even worse—spam-like.
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It was only a matter of time: the world’s largest search engine, Google, announced its partnership Wednesday with the world’s largest social network, Facebook, to include Pages in the search results. Now, the company that currently controls 90 percent of the search engine market will not only be able to pull in information related to 50 million tweets per day sent out on Twitter, they’ll also have semi-VIP access to the nearly three million fan Pages on Facebook.
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The blogosphere and its broad scope of consultants have given way to new ideas about measuring social media ROI (return on investment). Some call it return on engagement, while others say thinking about ROI as the risk of ignoring is more important. No matter how you slice it, organizations are not going to engage in social media if they can’t prove that the time (and money) spent is producing results. If someone tells you that social media’s ROI cannot be measured, they’ve got it all wrong. Although the inputs for making an ROI calculation may not be as obvious as they are in other situations, the pieces still exist.
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Online metrics firm Compete.com announced on Wednesday that a monumental shift has taken place in the online world: Facebook has taken over Yahoo as the number two most popular site in the U.S., as measured by unique visitors.
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Similar to PepsiCo’s “Refresh Everything” project, Snack Alliance, the maker of riceworks® Gourmet Brown Rice Crisps launched a social media campaign of its own in mid-December meant to fund honorable establishments and efforts. Their campaign, “Show Us Your Goodness,” is backed by $60,000 in donations, inviting consumers to nominate and vote for the nonprofit organization or charitable cause they find most inspiring.
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In my local Hy-Vee store earlier this week, I passed a small display of brownies and bars in the bakery section. I was charmed by the brand, “Kate & Nola’s Confections,” and noticed a placard at the back of the display that described the history behind the brand name, noting Kate and Nola as the wives of the founders of Hy-Vee. It was that emotional connection and the memorable story behind these two women’s compelling roles in the company that drew me into a deeper experience with the brand. Achieving that same sort of connection with your customers is what social media can help you do.
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With a live YouTube broadcast and hundreds live blogging or tweeting from the press conference, Google co-founder Sergey Brin and a team of Googlers prepared to announce their latest effort in the social communication space: Google Buzz. On the surface Buzz looks like another status update tool, though the key is in its deployment within the Gmail inbox and its tight integration with other social services. Is this the dawn of a new communication tool for our tool belt?
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